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Selling Time: How to Sell small market radio advertising, by Dennis E. Brown
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A step by step guide to selling small and medium market radio advertising. From prospecting for business to follow up after the sale and everything in between. A great guide for the new or seasoned radio account executive.
- Sales Rank: #1336325 in Books
- Published on: 2009-10-24
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .19" w x 5.50" l, .24 pounds
- Binding: Paperback
- 84 pages
About the Author
Dennis began his radio advertising career in 1987 with a small station in a small market. He has worked in several radio stations since as an account executive, sales manager and promotions director. He does production. copy writing, creates promotions and events. Virtually every area of the radio broadcasting industry. His experience has made him an expert in small and medium size radio markets.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Selling Time
By Donald R. White
Selling Time by Dennis E. Brown is what I've been looking for. Having been in radio sales for a number of years, I have sttruggled with cold call fears. Selling Time gives me the answers to be successful in selling and servicing client's needs. I highly recommend it to the new and veteran radio sales executive.
0 of 0 people found the following review helpful.
Not relevant in 2015! But I recommend another author.
By MidModJoy
No offense to the author but the one star rating was merciful. This book is outdated and should not be offered as viable information for selling advertising. Referencing using the phone book and "yellow pages" in 2015; enough said about the book. If you're new to sales, I highly recommend books by David Sandler sold on this site.
0 of 0 people found the following review helpful.
Good book with a lot of useful and proactive strategies and tips.
By Dennis C. Vosper
Excellent book. I have been selling radio time as an Account Executive part time for about five years. The book had some great tips that I was overlooking and am now implementing with better selling success. The book can easily be read in one evening but the information you glean will last throughout your career!
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