Ebook Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues, by P.M. Rao, Joseph A. Klein
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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues, by P.M. Rao, Joseph A. Klein
Ebook Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues, by P.M. Rao, Joseph A. Klein
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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
- Sales Rank: #2681961 in eBooks
- Published on: 2015-01-28
- Released on: 2015-01-28
- Format: Kindle eBook
About the Author
P. M. Rao is a Professor of Marketing and International Business at the College of Management, Long Island University- Post Campus, USA.
Joseph A. Klein is an attorney with a Harvard Law School degree, who specializes in information technology law, commercial contracts, and antitrust law.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Very timely book for teaching, research,a nd practice
By Shailendra Palvia
This is a very timely book articulating strategies for success for high-tech companies in three primary sectors: Pharmaceutical, Commercial Jet Aircraft, and Software (High-IT). A high-technology firm, in the context of this book, is a company with relatively high level of R&D intensity or simply high level of R&D. Three important issues being articulated in the book include the problem of appropriability -- the difficulty firms face in fully capturing the benefits of their innovation); protecting intellectual property rights for the innovations; and factors that affect the adoption of innovations by individuals and firms. The book is more research oriented (including research by authors themselves) than normal text-books thus significantly increasing its usefulness not only for professors and practitioners but also for researchers. Eight chapters in this book cover the following themes: Sustaining Competitive Advantage in a High-Tech Environment (Chapter 1); Analytical Tools for Marketing High-Tech (Chapter 2); Pricing for High-Tech Products and Services (Chapter 3); Legal Perspectives of Intellectual Property (Chapter 4); Inter-Firm Technology Transfers and Collaboration (Chapter 5); Product and Promotion Strategies in High-Tech Firms (Chapter 6); Societal and Ethical Impact of Products and Services of High-Tech Firms (Chapter 7); and Global Dimensions of High Tech Firms' Strategies with special reference to Pharmaceutical Firms. I strongly recommend this book for libraries, researchers, Ph.D. students, CXOs of high-tech companies, and graduate students.
...Shailendra Palvia, Professor of MIS, Long Island University
0 of 0 people found the following review helpful.
Highly Applicable in both Industry and Academia
By PA
Strategies for High-Tech Firms breaks breaks down the strategic decisions in high tech industries in a manner that is relevant for both the industry and academic audience. It synthesizes work in many diverse areas such as types of innovation and research strategies, pricing strategies, and Intellectual Property Strategies in ways that are highly applicable for today's companies. The sections on legal issues will become progressively more important in the future globalized marketplace.
If you are a decision maker High-Tech Industry, a Student that is looking to pursue these fields, or someone interested in these areas this book is a must read.
0 of 0 people found the following review helpful.
Worth a buy
By AJ
As a student, I was finally happy to see qualitative and informative book on high tech industry marketing. This book gives you a vast information on high tech industries and its marketing strategy.As the name of the book,it mainly focuses on how the marketing strategy of high tech products and services work in a legal, economic and global context. The authors have put effort to make this book simple for any level of people to understand with no compromise on quality and standard. The chapters gives you a deeper idea on the importance of intellectual property rights in marketing strategies of high tech industries.
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